OKA
Leading a full brand transformation with the aim to grow the business, drive brand awareness and customer acquisition and launch the brand in the US. Establishing core brand values to underpin the creation of a new brand identity incorporating art direction, styling, tone of voice, graphic design (across a new web platform, all direct-mail publications including quarterly customer-facing magazines and email marketing), visual merchandising and retail. Leading the creative studio, including the graphic design, photography, content and visual merchandising teams.
Art direction & styling
Campaigns
Spring 2022 campaign
The television adverts zone in on each piece, telling stories about myriad different roles it plays in the homeowner’s life, while the stills used across print advertising, social channels and email paint a colourful short story.
Our 2022 campaigns are about giving your home a ‘tale to tell’.
The idea that the furniture and homewares that make up your personal space often participate in your life story as much as the people, so why not make sure they are just as memorable?
Autumn 2022
Our 2021 campaigns were built around OKA’s belief that your home should be a reflection of your personality and starred actresses Erin Doherty (spring ‘21), and Laura Haddock (Christmas ‘21) showing how they enjoy their personal space.
Perfectly at Home with…
Web redesign
Photography: Damian Russell, Ben Anders, Debi Treloar, Tom Griffiths,
Sebastian Böttcher, Emma Lee, Kensington Laverne
Styling: Belinda White, Anders Olsson, Glen Proebstel, Olivia Gregory
Films: 7A Films
Art direction and design: Alex Lord, Laura Sancho, Joanna Bloxham
Head of Creative: Ali Wicksteed
Content: Jess Evans, Hannah Wilkinson, Ellen Millard, Alexandra Grange