Soho House
A global role responsible for creative direction and content across the Soho House group worldwide, incorporating Soho House, Soho Works, Cowshed, Kettner’s, and The Ned. Managing a global team spanning digital and print content, graphic design and branding, global social accounts, marketing copy and content, proofing and production. Responsible for strategy, planning, direction and delivery of all web, app and print content, including daily digital-first content, monthly member-facing print magazine House Notes, quarterly brand publication Around The Houses, all films, podcasts, member-facing email communications, books, brand collateral, marketing content, global social content and special projects.
Rebrand
In 2019 I lead a full master rebrand of Soho House, starting with new vision and mission statements and brand values, which we then translated into a new design language and eventually a full rework of everything from the logo and brand fonts to art direction, tone of voice, content strategy and a new look website and member app.
Soho House Hong Kong launch
Soho Farmhouse
Little Beach House Barcelona launch
Soho House Amsterdam launch
Films
40 Greek Street re-opens
Food Philosophies: Gill Meller
DUMBO House opening
The making of Barwell crystal glassware
All films produced and directed by 7A Films
My Creative Space: Mastectomy tattoo artist David Allen
Eat. Drink. Chat. Podcast
A six part series hosted by Jonathan Heaf featuring intimate chats around the Houses with well-known members. Breakfast with Kayvan Novak, Coffee with Sam Taylor-Johnson, Lunch with Laurence Fox, cocktails with Thomas J Price, Dinner with Tiffany Calver and room service with Emma Barnett. Produced by Radio Wolfgang
Films: 7A Films
Photography: Jocelyn Tam, Mark Seelen, Amanda Kho, Billy Ha, Tina Hillier
Design Director: Ruth Costello
Group Head of Design: Rosy Tsai
Senior Designer: Daisy Hardman
Group Head of Creative Content: Jemma Tibbals
Production: Jo Dunk